Guide · 5 min read
Reconnect with old contacts without it feeling awkward
Who to write to, a real reason to write, messages you can adapt, and what to do when nobody answers.
01Who
Start with people worth the effort
You do not need to write to everyone. A short list is enough to start.
- People you worked well with, even years ago
- Past clients and customers
- Former colleagues who now work somewhere you care about
- Anyone you meant to stay in touch with and did not
02A reason
Find a real reason to write
A reason makes the message easy to answer. It can be small.
Something they did
A new role, a launch, a talk, a post. Say what you noticed.
Something you read
An article or a link that fits what they work on.
Something you remember
A project you shared, or a conversation that stuck with you.
A simple hello
“I thought of you.” Honest and short is enough.
03Messages
Messages you can adapt
Short, specific, warm. Change the details so they are true for you and for them.
Hi Maya, I saw you joined Northgate Logistics. Congratulations! I still remember the route-planning project we shipped together. How are you finding the new team?
Specific, warm, and no ask.
Hi Tomas, it has been a while since we finished the warehouse review. I came across this article on shelf layouts and thought of your team. Hope the year is going well.
Useful first. Business comes later, if at all.
Hi Ines, we met at the supply chain meetup in spring and talked about returns handling. I have been thinking about your point on repair-first policies. Would you like to swap notes sometime?
Remind them where you met, then keep the ask small.
04Steps
Send it, then keep it going
Five small steps from a blank screen to a conversation that continues.
- 1
Pick one person
Start with the name you thought of first.
- 2
Write two or three sentences
A reason, one detail about them, and a light question.
- 3
Send it yourself
Send it by the channel you used before, or the one they use most.
- 4
Answer quickly
If they reply, answer within a day and suggest something small, such as a short call.
- 5
Nudge once, then pause
No answer after about a week: one short, friendly reminder. Then leave it for a month or two.
05Mistakes
What to leave out
These make a warm message cold.
- A long apology for the silence
- A big request in the first message
- Text pasted from a template with the wrong name or company
- Pretending you never lost touch
Questions
How long is too long to wait before reconnecting?
Should I mention that we have not talked in a while?
Should I ask for something in the first message?
How do I decide whom to write to first?
Do not let good contacts go quiet
Import your network, see who is worth a hello, and get a reminder on the right day.